Pier Genius Shirts Solve Sun and Splashes Like Nothing You’ve Ever Seen
Tackle soggy chores, sudden downpours and everything in between with the newest Duluth Trading innovation: Pier Genius — the lightweight, smooth and stretchy fabric built with Nanotex technology that dries 6x faster than untreated fabric. Every inch is covered with microscopic “whiskers” that hold moisture off the surface, allowing the “wet” to roll right off. What’s more, we’ve added an odor-fighting finish to suppress stink and UPF 50+ sun protection — a real rarity in shirts so airy and light. Colorfast dying process resists fading from sweat, chlorine and seawater, so you can count on Pier Genius to see you through many seasons to come!